According to a global online survey conducted in 2022, 50 percent of weekly Instagram users said that they wanted to see funny content on the social media platform. Additionally, 46 percent of all respondents said that they wanted to see creative content, whilst 41 percent said they wanted to see informative content on Instagram. Over a third of users wanted to see engaging content on the photo and video sharing app.
Meta-owned image and video sharing app Instagram enjoys an impressive reach among digital audiences. As of January 2023, Brunei and Kazakhstan were the countries with the highest audience reach, while Brazil presented an Instagram reach of over 63.6 percent for the examined period. Instagram's audience is forecasted to reach 1.4 billion global users in 2024, an increase of 73 percent compared to the 805 million users registered in 2018.
Instagram usage on mobile
Instagram's popularity is not only evident in its reach but also in its download numbers. Between January 2020 and April 2023, the Meta-powered app generated around two billion downloads. Moreover, the social platform was the most-downloaded app in the Google Play Store worldwide, generating almost 70 million downloads from Android users as of June 2023.
A 2023 study found that the Instagram algorithm seems to favor Reels. They're the top-performing Instagram content type, followed by carousels and then photos, both in terms of likes and comments. Visual the platform may be, but Instagram captions are still important.
A 2023 study found that the Instagram algorithm seems to favor Reels. They're the top-performing Instagram content type, followed by carousels and then photos, both in terms of likes and comments. Visual the platform may be, but Instagram captions are still important.
Memes, of course, still are trending on Instagram. Brands are remixing meme Reels with trending audio and putting their own spin on funny clips or pop culture references to be relevant to their brand and audience like Visme did.
In general, posting during the hours of 9:00 AM to 6:00 PM during weekdays can help you generate solid engagement. But you will see peak engagement at specific points in time throughout every week.
In other words, image posts are no more or less likely to be engaging than video or carousel posts - there are just more of them. [Reminder: we saw above that videos may be more likely to attract comments, but the rate of likes is the same. And likes vastly outnumber comments.]
Understanding the most effective content types for each platform is vital to a successful social media content strategy. The top engaging social media content types, ordered by popularity, are short-form video, images, live video, GIFs/memes, text-based posts and user-generated content—to name a few.
What are some good engagement posts? A few effective engagement posts for social media are contests or giveaways, polls, and posts that ask specific questions. Posts that are visually beautiful or super funny also generally have high engagement.
Dancing videos and dance challenges will remain popular in 2024. Since more and more users are partaking in dancing challenges or creating dancing videos to show off their moves, this trend is going nowhere in the near future. Viewers are also quite attracted to dancing videos, making them a popular trend.
Introduction: My name is Aron Pacocha, I am a happy, tasty, innocent, proud, talented, courageous, magnificent person who loves writing and wants to share my knowledge and understanding with you.
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